#Privacy Policy
**Last updated: 01.09.2026**
Forward Industries (Switzerland) GmbH ("Forward AP," "we,""us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit www.forwardap.com(the "Site"), submit a quote or contact request, or subscribe to ourupdates.
This policy is written to comply with the Swiss Federal Act on Data Protection (revFADP), the EU General Data Protection Regulation (GDPR) — which applies to visitors and clients in the EU/EEA — and, where applicable, the California Consumer Privacy Act (CCPA/CPRA) for our US operations.
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## 1. Who We Are
Forward AP operates globally through the following entities:
- **Forward Industries (Switzerland) GmbH** — Seeblick 1, 6330 Cham, Switzerland (data controller for this website)
- **Forward Industries (USA)** — 12001 Ventura Place, Suite 320, Studio City, CA 91604, United States
- **Forward Industries (Asia Pacific) Ltd** — 101, Building 13, Bishui Lantian, New Century Villas, Dongguan City, Guangdong Province, China
For questions about this policy or your personal data, contact us at **sales@forwardap.com**.
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## 2. What Personal Data We Collect
We collect personal data you provide directly to us, and limited data collectedautomatically.
**Information you provide to us:**
- **Contact and quote request form: ** name, surname, email address, company/employer, phone number, subject, project details (including whether you need design support), and any message content you submit.
- **Newsletter subscription:** email address, when you sign up for product updates.
- **Any files or documents** you choose to attach or share with us during a quote or project discussion (e.g., tech drawings, specifications).
**Information collected automatically:**
- **Cookies and similar technologies:** device information, IP address, browsing behavior, and unique identifiers, collected via cookies categorized as Functional, Preferences, Statistics, and Marketing. See our CookiePolicy (https://forwardap.com/cookie/) for full details on individual cookies,their purpose, and duration.
We do not knowingly collect sensitive categories of personal data (e.g., healthdata, religious beliefs) through this Site.
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## 3. How We Use Your Data
We use your personal data for the following purposes, and only rely on it wherewe have a valid legal basis:
- **To respond to quote requests and inquiries** — processing your contact form submission is necessary to take steps at your request prior to entering into a contract (GDPR Art. 6(1)(b)).
- **To send product updates or newsletters** — based on your consent, which you may withdraw at any time (GDPR Art. 6(1)(a)).
- **To operate and improve the Site** — using statistics/analytics cookies, based on your consent via our cookie banner.
- **To fulfill legal and contractual obligations** — such as maintaining records of business communications, based on our legitimate interests or legal obligations (GDPR Art. 6(1)(c)/(f)).
We do not sell personal data. We do not use your data for automated decision-making or profiling that produces legal effects.
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## 4. Cookies
Our Site uses cookies and similar tracking technologies, managed through a consent banner that lets you accept, deny, or customize your preferences by category (Functional, Preferences, Statistics, Marketing). Functional cookies are always active as they are strictly necessary for the Site to work. You can change your preferences at any time via the "Manage Consent" option in the footer. For a full list of cookies in use, see our dedicated [CookiePolicy]
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## 5. How We Share Your Data
We share personal data only in the following circumstances:
- **With service providers** who help us operate the Site and process inquiries (e.g., hosting providers, form/CRM tools, email service providers, analytics providers), under contractual obligations to protect your data.
- **Within the Forward AP group of companies** (Switzerland, USA, Asia Pacific) where necessary to coordinate a global manufacturing project or client relationship.
- **When required by law**, such as in response to a valid legal request from a court or regulator.
We do not sell, rent, or trade your personal data to third parties for theirown marketing purposes.
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## 6. International Data Transfers
Because Forward AP operates in Switzerland, the United States, and Asia, your data may be transferred to and processed in countries outside your own, including countries that may not have data protection laws equivalent to those in your jurisdiction. Where we transfer personal data outside Switzerland orthe EU/EEA, we rely on appropriate safeguards such as Standard ContractualClauses, or transfer only to jurisdictions recognized as providing adequate protection.
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## 7. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy, including to satisfy legal, accounting, or reporting requirements. Contact form and quote inquiry data is generally retained for theduration of the business relationship plus a reasonable period thereafter; newsletter data is retained until you unsubscribe.
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## 8. Your Rights
Depending on your location, you may have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Object to or restrict certain processing
- Withdraw consent at any time (e.g., for newsletters or non-essential cookies)
- Request a copy of your data in a portable format
- Lodge a complaint with your local data protection authority (e.g., the Swiss FDPIC, or your national EU supervisory authority)
**California residents** additionally have rights under the CCPA/CPRA, including the right to know what personal information is collected, the right to delete it, and the right to opt out of the sale or sharing of personal information (note: Forward AP does not sell personal information).
To exercise any of these rights, contact us at **sales@forwardap.com**.
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## 9. Data Security
We implement reasonable technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
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## 10. Children's Privacy
Our Site is intended for business use and is not directed at individuals under the age of 16. We do not knowingly collect personal data from children.
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## 11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The "Last updated" date at the topof this page indicates when it was last revised. We encourage you to review this page periodically.
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## 12. Contact Us
If you have questions about this Privacy Policy or how we handle your personal data, please contact us at:
**Forward Industries (Switzerland) GmbH**
Seeblick 1, 6330 Cham, Switzerland
Email: info@forwardap.com
Phone: +41 (0)41 747 11 00
